Ingredient

Purple Sweet Potato Powder

Ipomoea batatas

Benefits

Calming

Purple sweet potatoes get their vibrant colour from anthocyanins - the same antioxidant found in other purple plants like blueberries and blackberries. 

The high presence of anthocyanins in purple sweet potato means that, as well as providing a deep colour, they're also packed with antioxidants and vitamins that leave skin feeling conditioned and glowing.

What are the benefits of purple sweet potato?

• It can minimise the growth of acne-causing bacteria
• With anti-inflammatory properties, it calms irritation by keeping the skin hydrated
• Protects skin cells to help reduce visible signs of ageing

You had me at sweet potato

Purple sweet potatoes are not related to regular potatoes, despite their misleading name. Sweet potatoes are a large, thick tuber native to the West Indies and the south of North America. They're now grown in warm, moist areas across the world. A member of the morning glory plant family, there are many varieties of the wholesome sweet potato. Often confused with its root-veg rival, the yam, they are actually from a different plant family and have different characteristics. Yam so glad we cleared that up!

Pow-pow-powerful powder

As you may have noticed, it's kind of our thing to create solid, naked products that don't need packaging. Using powders rather than liquids really helps to create these, which is why, when we come across a nutrient-rich ingredient like purple sweet potato in powder form, we get excited.